Quinteni Fernandez

The option of renting a booth for a trade show offers companies the appearance of a custom-designed exhibit, without the commitment of a long-term price. Some rental companies do not provide the same quality of service. Choosing the wrong exhibit company can be a costly mistake. An undesigned booth can cause problems in achieving the goals of your program.

Design mistakes shouldn't affect your company's experience when attending a tradeshow. Here are four guidelines to help you select the best booth rental firm.

Look for Industry Experience

Trade shows are a great marketing tool, but only if the style of your exhibit is worthy. When you are researching design firms, look for ones with a legacy of attractive exhibitions that produce results.

While time is an important element in the business world, it is not the only one. You must also inquire as to what number of displays the design firm produces per year, as well as how much of their business is from repeat customers. Customers are more likely to come back to a rental company that is trustworthy and reliable when they've had a positive experience.

Get References & Portfolios

Getting and contacting references gives you valuable information about exhibit rental companies. When you are talking to customers these are the top topics to be aware of:

Did the exhibit firm adhere to the budget and deadline?

How did they deal with any problems that came up in the design process?

What kind of service to customers did they provide?

Knowing the kind of experience customers have experienced in the past proves the credibility of the rental business.

Also, take the time to visit the website of the exhibit maker. Do they have photos of their design work? Your portfolio will show their capabilities and will let you know if they are competent to design the exhibit you want based on your marketing goals.

Be aware of where your booth will be constructed and designed.

Be wary of exhibit designers who do not have a design or manufacturing facility. Oftentimes, this means they subcontract the work, meaning you don't know who's actually designing your booth. When you are researching trade show, request an onsite meeting. This will allow you to talk with the people responsible for designing and making your exhibit rental.

Find Great Customer Service

When you speak to design firms You shouldn't feel that you're receiving "just another rent". You shouldn't let renting take away the quality of your design or customer service. A company that doesn't care about you or takes your needs seriously must be removed. A focus on customer service will mean that the design company is easy to collaborate with and be a key player in your INFOCOMM trade show booth rentals success.

You might not be able rent booths from different exhibit design firms. Eldsusa provides the same amount of attention to detail and personalization in rental exhibits as we do for booths being purchased.